Apple’s Going To War

Apple has turned a page and the war is on! Two giants will be at each other’s throat and the opponent is Google. Apple will no longer include the YouTube App in its new mobile OS, iOS6, to be available on iPhones and iPads. The irony here is that back in 2007, Steve Jobs, announced that Google’s YouTube will be available on the initial launch of the iPhone.

Relationships in business do sour easily…

This also sparked the beginning of the battle of smartphones. Google, in the same year took action with unveiling the Android Operating System for mobile phones. As a result of Android’s creation, Eric Schmidt resigned from Apple’s Board of Directors in 2009. The war began when Google debuted it’s first Android smartphone in 2010, which resulted in Apple filing a lawsuit against Google, accusing them of copying technology designs used in its devices. Apple had a total of twenty infringed software patent complaints against Google.

Since that time it has been an all-out war and Apple has been taking measures to slowly cancel out any Google features on its devices. In the latest battle, Apple unveiled a new mapping and navigation system that is available on the iPhone, allowing Apple to rid itself of Google Maps. Google then responded by adding more mapping features such as offline maps.

Google is still far ahead with its cloud technology, such as Google Drive, Google App Engine, Google Cloud Storage, and Google BigQuery. Apple does offer its iCloud feature as late of 2011, but they are still lacking when it comes to offering businesses good cloud-based solutions, not to mention that the popularity of Google’s cloud products well exceed Apple’s.

The market truly belongs to these tech giants, taking together 80% of the Global Smartphone market. According to a study by IDC, 152 Million smartphones were shipped in March alone and 59% had Android operating systems compared to 23% of Apple’s iOS systems.

We don’t know whether the storm between these rival companies will ever cease, but the bitterness definitely doesn’t seem to be stopping anytime soon. What is still to be determined is how this will affect their innovation. Will this lead to greater products for the public or will all the court cases and PR jabs take away from what matters most to the public. Unfortunately, the saga continues with no end in sight.

Learn more about smartphone and Cloud technology by talking to your IT service provider today and know how these technologies can help you save and increase your organizations productivity. There are security measures to be put in place even before welcoming either products to your organization. Learn about them now!

Written by IT Management and IT Consulting Professionals at FedSolutions.  Thanks for stopping by!